tag:blogger.com,1999:blog-2806084731139981404Sat, 21 Feb 2009 07:37:52 +0000http://aroundbranding.blogspot.com/noreply@blogger.com (tinko)Blogger447125tag:blogger.com,1999:blog-2806084731139981404.post-6350281601793980737Mon, 19 Jan 2009 08:06:00 +00002009-01-19T11:06:31.857+03:00 When you have authored a number of books, many of which are used on MBA programmes globally and one even dubbed 'the bible of branding,' you are a top marketer. Meet Kevin Lane Keller, Professor of Marketing at Tuck School of Business, Dartmouth USA, and one of the most respected marketing thought leaders in the world.It is easy to see why many people and well known brands heed this man's http://aroundbranding.blogspot.com/2009/01/kevin-keller-man-who-is-everything-good.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-1041367429762969850Mon, 19 Jan 2009 08:06:00 +00002009-01-19T11:06:31.511+03:00 Looking for a New Year's gift? Personal planners are a hit among minions and useful across demographics. Everyone wants to start anew when the year shifts. Promotional planners-with weekly and daily calendar features, notepads, expenses tracker, credit card organizer, and address book-are just the thing your customers need to turn over a new leaf. The simple act of writing down resolutions for http://aroundbranding.blogspot.com/2009/01/promotional-planners-sell-quite-well.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-1914342589916465707Mon, 19 Jan 2009 08:06:00 +00002009-01-19T11:06:27.869+03:00 Most businesses use corporate logos to identity their brands. With a properly designed logo, consumers will instantly recognize the brand behind the logo. Ensuring you have a quality logo is a vital part of your company's overall health.The way a company used to get a quality logo design was by spending thousands of dollars to have a graphic design company design a unique logo for their http://aroundbranding.blogspot.com/2009/01/graphic-design-logos-can-be-very.htmlnoreply@blogger.com (tinko)1tag:blogger.com,1999:blog-2806084731139981404.post-7276338497808115051Mon, 19 Jan 2009 08:06:00 +00002009-01-19T11:06:25.811+03:00 The best winter gifts are those that keep warm, so it's no small wonder that fleece apparel and fashion accessories are such a hit during this season. Whether indoors or outdoors, stylish logo fleece essentials are out to keep everybody warm and comfortable no matter the temperature.When choosing apparel and accessories to embroider with your logo, choose fleece products useful for adults and http://aroundbranding.blogspot.com/2009/01/logo-fleece-blankets-are-useful-at-any.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-3290585489491314218Mon, 19 Jan 2009 08:05:00 +00002009-01-19T11:06:27.388+03:00 In the past, logos were only used by large corporations. These days though, it has almost become common practice for even the smallest of businesses to have a logo designed when they start out.Below are some of the reasons why a logo is so important to companies of all sizes in today's marketplace and why you should really invest in a professional business logo design for your companyBrand http://aroundbranding.blogspot.com/2009/01/why-you-need-professional-business-logo.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-1094870095939434766Mon, 19 Jan 2009 08:05:00 +00002009-01-19T11:06:22.106+03:00 Promo items have been used in the US since the issuance of commemorative buttons for the inauguration of George Washington in 1789. By the 1800s, newspapers used their imprinting technology during slow times for name recognition, designing promo items like horse blankets, bags, custom calendars, and aprons. Promotional products took off as the best way to get the word out about a company http://aroundbranding.blogspot.com/2009/01/promo-items-useful-and-interesting.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-910917971627669042Mon, 19 Jan 2009 08:05:00 +00002009-01-19T11:06:20.596+03:00 One of the most artful ways to weave your brand identity into people's day to day activity is to provide them with custom bags for carrying the stuff of life. Particularly in the urban environment of business centers, an office or a vehicle may be several blocks away, and many commuters may have to spend hours on a train or bus. In situations like this, it is most common to see people carrying http://aroundbranding.blogspot.com/2009/01/custom-bags-to-carry-stuff-of-life.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-1194792174236522215Mon, 19 Jan 2009 08:05:00 +00002009-01-19T11:06:18.270+03:00 Promotional products, like promotional compendiums are examples of a category of merchandise that is tailored to promote your business for a very specific market. You are also making a statement about your business when you brand your business name and logo on such a clerical specific item as a compendium. So make it count with the right promotional products distributor. Find a distributor thathttp://aroundbranding.blogspot.com/2009/01/promotional-compendiums-fit-them-in.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-8530961781543515315Mon, 19 Jan 2009 08:05:00 +00002009-01-19T11:06:16.736+03:00 Promotional clothing is a smart, attractive way of enhancing your business exposure and communicating to everyone who sees your business name and logo on a shirt or blouse, that your business stands for something smart and elegant. Promotional businesses are very conscious of making sure the logo of a business stands out when its printed on a shirt or a hat and there is good reason to be http://aroundbranding.blogspot.com/2009/01/promotional-lanyards-accessorize-with.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-2536580727430633814Mon, 19 Jan 2009 08:05:00 +00002009-01-19T11:06:14.108+03:00 As companies mature and take different directions it is sometime necessary for them to update or redesign their business logos to improve them and make them more modern or relevant.Businesses evolve with time, enter new markets, offer new products or change the entire way that they do business. Sometimes a businesses logo design is no longer relevant to what the company does and a new logo, or http://aroundbranding.blogspot.com/2009/01/update-improve-or-redesign-business.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-2136464663678204119Mon, 19 Jan 2009 08:05:00 +00002009-01-19T11:06:13.710+03:00 The logo is a very important part of your company's marketing strategy. It will appear on every piece of literature that your company produces. From black and white business letters to full color business cards, the logo will appear on all of them. So it is vital that your logo is well designed and reflects the image that you want to convey about your business. Here are five techniques in logo http://aroundbranding.blogspot.com/2009/01/5-ways-to-improve-your-logo-design.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-8269724597743408280Mon, 19 Jan 2009 08:05:00 +00002009-01-19T11:06:10.105+03:00 There are so many promotional products out on the market right now and every one of them is designed to boost the reputation and knowledge of your business - get the word out. The best way of telling people what your business stands for on a mass scale is not media advertising on the radio and television. This is expensive and advertising bits last for as little as fifteen seconds. That's not http://aroundbranding.blogspot.com/2009/01/promotional-confectionery-so-sweet.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-8031115299693605585Mon, 27 Oct 2008 08:06:00 +00002008-10-27T11:06:34.976+03:00 Many of the inventors and entrepreneurs we deal with in our consumer product marketing business approach us with dreams of selling product to the masses. This can be lucrative and a proper launch strategy in cases where all of the stars in the galaxy line up properly. How often does that happen?Mass marketing success is contingent on economies of scale, production advantages and large budgets http://aroundbranding.blogspot.com/2008/10/exclusivity-strategy-can-be-crucial-to.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-6456889011232163127Mon, 27 Oct 2008 08:06:00 +00002008-10-27T11:06:33.819+03:00 Promotional USB flash drives have been around for a few years now and are a best selling promotional item within the promotional products industry. They have come on leaps and bounds since the ealier storage device methods such as floppy discs, offering a much more robust platform. In this age of technology, a lot of companies are looking for ways to make things quicker and easier in the officehttp://aroundbranding.blogspot.com/2008/10/usb-drives-promotional-umbrellas-and.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-8574112763769304491Mon, 27 Oct 2008 08:06:00 +00002008-10-27T11:06:32.254+03:00 Logos is the most important part of a company's image, it creates a brand image in the minds of the existing as well as the potential customers. It should be such that it defines and symbolize the company and its products/services in a positive manner. For an organization's corporate identity existence of a well designed logo is essential. In other words it can be termed that logos are http://aroundbranding.blogspot.com/2008/10/logos-integral-part-of-brand-identity.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-1266946414273069428Mon, 27 Oct 2008 08:06:00 +00002008-10-27T11:06:30.865+03:00 What is a brand anyway?In the simplest terms, a brand is the presence of a unique entity. And that entity need not be the size of Coke, Sony, or Toyota. The rapid march of technology has opened up the power of branding to all companies, organizations and entities, from the sole proprietor, to the regional service provider, to the North American manufacturer. You can stand apart, have a voice http://aroundbranding.blogspot.com/2008/10/keeping-it-real-when-it-comes-to.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-9028928643220431040Mon, 27 Oct 2008 08:06:00 +00002008-10-27T11:06:29.156+03:00 There are no foolproof methods to protecting your pictures but you can make it difficult for anyone who tries to wrestle ownership from you. Adding watermark to pictures is a good deterrent for unauthorized use.There are several ways to protect your images aside from watermarking, but they are not as effective. Other methods, such as adding a transparent GIF image file on top, or right-click http://aroundbranding.blogspot.com/2008/10/need-to-add-watermarks-to-pictures.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-5227870486983715221Mon, 27 Oct 2008 08:06:00 +00002008-10-27T11:06:28.565+03:00 Positioning or branding: what is the difference?OK, here is where the academics start to split hairs over definitions. From my point of view, positioning describes the measurable differences between your offering and that of the competitors. It really is a look backwards (i.e., a historical view) based on the evidence gathered by experience or market research. It says what is in your target http://aroundbranding.blogspot.com/2008/10/branding-versus-positioning-whats.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-418789317324737993Mon, 27 Oct 2008 08:06:00 +00002008-10-27T11:06:27.154+03:00 Not many business owners can afford a huge retail outlet. This is particularly true if you're a small business owner with a limited budget. Without adequate space, there's bound to be clutter - and it's not good with the customers! This is where a slatwall display system will come in handy. If you're not familiar with what this form of display arrangement is, let us spend some time to explain http://aroundbranding.blogspot.com/2008/10/saving-space-for-those-with-shops-too.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-4233681747764348544Mon, 27 Oct 2008 08:06:00 +00002008-10-27T11:06:26.650+03:00 Do you want to make a logo? Go to Google.com and write the key words Logo Design Company, you will see over 5,400,000 results appear in a split of a second. The problem starts once you get the search results. Some of the questions arise are: Which company is best for you? Which company offers the lowest rates while producing a quality work? And which company offers value added services?Every http://aroundbranding.blogspot.com/2008/10/tips-for-choosing-logo-design-company.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-882480582168349989Mon, 27 Oct 2008 08:06:00 +00002008-10-27T11:06:24.733+03:00 Let's face it, with the economy in shambles and more and more individuals opting to fulfill their dream of starting their own business, it is imperative to launch your new venture on the right foot. And nothing is more vital in helping to do so than the creation of your identity. It is this identity, this logo mark, that sets you apart from competitors and plays a key role in making sure you http://aroundbranding.blogspot.com/2008/10/seven-keys-to-choosing-right-logo.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-1855630668334993957Mon, 27 Oct 2008 08:06:00 +00002008-10-27T11:06:24.315+03:00 Branding, by definition, is a mark of ownership. It's a combination of your name, logo, tagline or any graphics that you may use in your business. It's your identity, how your business is perceived by your clients.Logos play a big part in branding. Once you have a logo you need to use it in creative ways to gain maximum exposure in your advertising. Your logo needs to describe what your http://aroundbranding.blogspot.com/2008/10/branding-your-virtual-business.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-3801178496827453017Mon, 27 Oct 2008 08:06:00 +00002008-10-27T11:06:22.345+03:00 Have you ever felt that the people you are marketing to don't "get you" or understand you?Or, maybe you know you're not communicating the "right" message to your target audience, but you're not sure how to change your message, or what it should be.The problem in both above instances could be you're not harnessing and using the power of ancient archetypes in your personal branding strategy.To http://aroundbranding.blogspot.com/2008/10/personal-branding-strategy-create.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-8661704518538014057Mon, 27 Oct 2008 08:06:00 +00002008-10-27T11:06:20.221+03:00 Generic names and Trade MarksIn the offline world a generic name is never a good brand name. Such names have limited potential as trade marks even if you manage to register them (which we may manage to do for you in combination with a logo). Nevertheless people choose generic names because the name immediately communicates the type of goods or services the business provides.Is it any different http://aroundbranding.blogspot.com/2008/10/what-makes-good-brand-name-online.htmlnoreply@blogger.com (tinko)0tag:blogger.com,1999:blog-2806084731139981404.post-713232998342384194Mon, 06 Oct 2008 07:06:00 +00002008-10-06T11:08:02.407+04:00 Research in advertising is done to determine the copy testing of advertisements. It is also used to know the efficiency of ads placed in any medium, the customer attention it gets, the message it delivers and how it motivates the customers to buy the product. Commercial eye tracking is done to understand the visual behavior of the customer. Ads, websites, etc., are analyzed for this. Before an http://aroundbranding.blogspot.com/2008/10/how-to-build-winning-brands-by-doing.htmlnoreply@blogger.com (tinko)0